We're tired of the left having a monopoly on activism.  We've seen their degenerate demonstrations, and have been subjected to their sanctimonious shrieking for long enough already.

It's time for us to take the political discourse back; and we're gonna do it with a little grace, humility, and for God's sake intelligence this time around.

Our propagandistic approach is simple: Ethos, Logos, and Pathos.  We try to balance each message with an equal portion of all three, as opposed to just overindulging on Pathos all the time - which is probably a reasonable explanation for how the left became so pathological in the first place.